Adrian Krüger:
I help B2B & SaaS products grow from 0→scale — from building early strategy to securing €6M funding and onboarding 1,000+ SMEs.
Senior PM | B2B Marketplaces | SaaS | AI & Data Products | Growth Loops
Professional Summary
Scaled B2B/B2C products from 0→1 and 0→1,000+ customers, driving product–market fit and building SaaS/marketplace solutions adopted by SMEs and enterprises.
Secured €6M Series A, 13–50% MoM growth, and scaled VAI Trade from 30→1,000+ SMEs. Proven track record of translating discovery into measurable adoption and investor confidence.
Expertise in AI-driven product strategy, ERP/CRM systems (Odoo, Salesforce, Amplitude), and data-informed decision-making to deliver scalable growth in regulated industries.
Where I thrive
… turning data into direction, aligning teams around strategy, and driving execution that delivers funded, scaled, and user-loved products.
Driving B2B marketplaces from 0→scale: strategy, efficiency, and team building at SPRK.global
Secured Series A Funding
Led 50+ user interviews + product pivot that convinced investors
Workflow Efficiency Gain
Cut supplier data processing from hours → <30s.
ERP Implementation
Rolled out Odoo ERP across 4 departments and 30+ users
Execution & Leadership
- • Designed & executed AI-focused product strategy → reduced supplier data processing by 99% (hours → <30s)
- • Implemented Odoo ERP for 30+ users across 4 departments → automated financial workflows, cut manual reporting by 40%
- • Recruited & managed 2 PMs + 6 engineers → scaled team while maintaining agility
Impact & Outcome
- • Secured €6M Series A by driving discovery + strategic product pivot.
- • Onboarded 120+ supply partners, laying foundation for B2B marketplace liquidity.
- • Co-authored DIN Spec for food surplus reporting → first industry standard balancing user + technical needs.
Driving Fintech Growth: from 30 to 1,000+ SME customers in 2 years at VAI Trade
Active Customers
Scaled from 30 SMEs → 1,000+ in 24 months.
MoM Growth
Achieved 13–50% monthly revenue growth.
Conversion Increase
Boosted lead-to-customer conversion 25%.
Execution & Leadership
- • Led product development in a regulated fintech environment.
- • Built & managed 5-person marketing org + 3 agencies, €60k monthly budget.
- • Prioritized roadmap with user research + analytics (Amplitude, Salesforce, Metabase).
Impact & Outcome
- • Scaled customer base from 30 → 1,000+ SMEs, establishing product-market fit.
- • Launched “Signup with Shopify” → increased lead-to-customer conversion by 25%.
- • Trained Volksbank sales teams on-site to sell VAI Trade product, enabling integration into their SME portfolio.
A Story Worth Brewing: From Local Impact to Scalable Systems at Jhai Coffee House in Laos
Household Income Increase
Doubled 60+ revenue without increasing costs
Hygiene Trainings
Executed hygiene & clean water education in schools
Grant Budget Increase
Managed and reported non-profit grant by Vibrant Village foundation
Execution & Leadership
- • Managed a six-digit nonprofit grant budget, balancing social and commercial operations
- • Installed coffee processing equipment across 10 villages
- • Delivered 18 programs on hygiene and clean water
- • Ran a full-scale café + roastery + social business in parallel.
Impact & Outcome
- • Increased family income by 68% YoY, improving livelihoods for 152 farming families
- • Secured first-ever market access to the US specialty coffee market and Germany, creating long-term trade relationships
- • Built resilient community systems that informed my later approach to mission-driven industries (climate tech, sustainability)
This early work shaped my ability to design resilient systems, manage cross-cultural teams, and deliver measurable outcomes in mission-driven industries like climate tech and sustainability.
Scaling E-Commerce Growth at Coffee Circle
Revenue Growth
Doubled 60+ revenue without increasing costs
Fewer Stockouts
Reduced out-of-stock events via forecasting systems
Conversion Increase
Affiliate and direct-to-D2C contribution to B2C
Execution & Leadership
- • Scaled revenue from €10M by optimizing campaigns and portfolio mix without raising costs
- • Built and led a 4-person marketing team plus 3 external agencies
- • Designed forecasting systems that cut stockouts by 70%
- • Drove expansion from 50 → 200 SKUs, owning launches, pricing, and benchmarking
Impact & Outcome
- • Built marketing SEA channels that generated 30%+ of B2C revenue
- • Achieved Coffee Circle’s long-term profitability since 2015 as #1 specialty E-commerce in DACH
Guiding Principles
Solution-Oriented
I drive conversations toward actionable solutions, not open-ended debates (except in discovery).
Clear Expectations
I lead with expectations. Without clarity, every outcome risks being considered a “success”.
Ownership Mindset
I own outcomes end-to-end, building what I wish existed. Sweat equity creates real impact.
Why it matters:
These principles guide my approach to product management and leadership: clarity, accountability, and impact over activity. They’ve shaped how I build teams and products across startups, marketplaces, and mission-driven ventures.
Freelance & Entrepreneurial Experience
covidhlife.com (Co-Founder, 2025–Present)
Built an information hub for Long COVID patients and families:
- • 70+ articles across tests, therapies, supplements, studies, and social rights
- • Combined research from Gemini, GPT, Claude, Grok with editorial oversight for scientific accuracy
- • Designed and coded a Next.js self-hosted website (Coolify) optimized for speed + accessibility
- • Impact: Currently rolling out to self-help circles & support groups, with podcast extension live.
Online Marketing Consulting (2016–2018)
Partnered with SMEs and startups to scale digital channels across the full customer lifecycle:
- • Designed data-driven growth strategies, managing SEO, SEA, CRM, and content
- • Implemented analytics frameworks to track acquisition → conversion → retention
- • Helped multiple startups professionalize marketing ops before Series A raises
BigBoxBerlin (2016–2017, Marketing Manager)
Partnered with SMEs and startups to scale digital channels across the full customer lifecycle:
- • Designed data-driven growth strategies, managing SEO, SEA, CRM, and content
- • Implemented analytics frameworks to track acquisition → conversion → retention
- • Helped multiple startups professionalize marketing ops before Series A raises
SoPact Accelerator (2016–2017, Business Advisor)
Trained startups and entrepreneurs on impact-driven growth:
- • Delivered 1-on-1 advisory on impact measurement, product development, and digital marketing
- • Coached founders on pitching + investor readiness
- • Helped early-stage ventures link business models with measurable social outcomes
Skills & Certifications
Skills
Product Strategy →
Built and scaled B2B & fintech marketplaces from 0→1,000+ customers
Product Management →
11 years leading cross-functional teams, shipping AI-driven & SaaS solutions
Product Marketing →
Designed and executed GTM strategies, from customer discovery → scale (6M€ funding secured at SPRK, 50% MoM growth at VAI)
Leadership →
Managed and coached PMs, engineers, and marketers; trained 50+ Volksbank sales staff
Hands-on PM →
Skilled in discovery, data analysis (Amplitude, Metabase, Salesforce), and execution
Certifications
DIN Spec Co-Author:
Developed industry standard for food surplus reporting, balancing user needs with compliance
SCRUM Foundation Professional Certificate (SFPC)
Google Ads Certified Professional (Display & Search)
Languages & Education
Languages:
English (Professional Working), German (Native)
Education:
MSc Entrepreneurship & Innovation,Lund University
BA Business Administration,Berlin School of Economics & Law
What Others Say
“Adrian goes above and beyond to ensure success. His ability to engage with clients, extract insights, and turn them into actionable plans is remarkable.”
Richard Neb
Head of Product
“No matter the challenge: Adrian will go all in to solve it. You can totally rely on his excellent support and sharp ideas.”
Friederike Kleist
Head of Sales
“Adrian combines strategic vision with the ability to execute flawlessly. He makes complex challenges simple and drives projects to success.”
Omar Diaz
Sr Software Developer
Let’s Connect
“I thrive at the intersection of data, strategy, and execution - leading cross-functional teams to deliver user-centered products that align with market demands.”
Whether you’re looking for a product leader who can drive growth, implement AI-driven solutions, or build resilient systems in mission-driven industries, I’d love to explore how my experience can help you reach your goals faster.
