Adrian Krüger · Senior Product Manager · Berlin
Eleven years across marketplaces, fintech, and AI products — from the first fifty discovery interviews to a €6M Series A and 1,000+ SME customers.
Profile
Scaled B2B/B2C products from 0→1 and 0→1,000+ customers, driving product–market fit and building SaaS and marketplace solutions adopted by SMEs and enterprises.
Secured a €6M Series A, sustained 13–50% MoM growth, and scaled VAI Trade from 30 to 1,000+ SMEs — translating discovery into measurable adoption and investor confidence.
AI-driven product strategy, ERP/CRM systems (Odoo, Salesforce, Amplitude), and data-informed decision-making that delivers scalable growth in regulated industries.
Where I thrive
Align people and data to ship products that scale — the center of gravity for everything else.
Transform analytics into product bets that drive growth, not dashboards that gather dust.
Turn market signals into strategies that drive adoption and compound growth.
Build and scale cross-functional teams that deliver under pressure.
Experience 01 · SPRK.global
3 yrs 9 mos
Led 50+ user interviews and the product pivot that convinced investors.
Cut supplier data processing from hours to under 30 seconds.
Rolled out Odoo ERP across 4 departments and 30+ users.
Experience 02 · VAI Trade
2 yrs 5 mos
Scaled from 30 SMEs to 1,000+ in 24 months.
Achieved 13–50% monthly revenue growth.
Boosted lead-to-customer conversion by 25%.
Experience 03 · Coffee Circle
2 yrs 6 mos
Doubled revenue without increasing marketing costs.
Reduced out-of-stock events via forecasting systems.
SEA channels built to generate 30%+ of B2C revenue.
Experience 04 · Jhai Coffee House · Laos
8 mos
Improved livelihoods for 152 farming families, year over year.
Executed hygiene & clean water education in schools.
Managed and reported a non-profit grant by the Vibrant Village Foundation.
This early work shaped my ability to design resilient systems, manage cross-cultural teams, and deliver measurable outcomes in mission-driven industries like climate tech and sustainability.
Guiding principles
I drive conversations toward actionable solutions, not open-ended debates (except in discovery).
I lead with expectations. Without clarity, every outcome risks being considered a “success”.
I own outcomes end-to-end, building what I wish existed. Sweat equity creates real impact.
These principles have shaped how I build teams and products across startups, marketplaces, and mission-driven ventures.
Independent work
Co-Founder · 2025–Present
Built an information hub for Long COVID patients and families.
Marketing Manager · 2016–2017
Partnered with SMEs and startups to scale digital channels across the full customer lifecycle.
Freelance · 2016–2018
Partnered with SMEs and startups to scale digital channels across the full customer lifecycle.
Business Advisor · 2016–2017
Trained startups and entrepreneurs on impact-driven growth.
Capabilities
Languages
English (Professional Working), German (Native)
MSc Entrepreneurship & Innovation
Lund University
BA Business Administration
Berlin School of Economics & Law
What others say
Adrian goes above and beyond to ensure success. His ability to engage with clients, extract insights, and turn them into actionable plans is remarkable.
Richard Neb
Head of Product
No matter the challenge: Adrian will go all in to solve it. You can totally rely on his excellent support and sharp ideas.
Friederike Kleist
Head of Sales
Adrian combines strategic vision with the ability to execute flawlessly. He makes complex challenges simple and drives projects to success.
Omar Diaz
Sr Software Developer
Let’s connect
I thrive at the intersection of data, strategy, and execution. Whether you need a product leader to drive growth, ship AI-driven solutions, or build resilient systems in mission-driven industries — I’d love to talk.